B2B: From Blog 2 Business!

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It’s the goal of many bloggers or entrepreneurs, growing your blog so much that it turns into a fully-fledged business. But before this happens, you need to start thinking about how you can turn your blog into a money-making opportunity. It doesn’t happen overnight, but there are many ways of growing your business that you can take advantage of, and what you will need to grow your business.

Various Advertising Methods

The conventional approaches for professional bloggers usually revolve around the same few things. From selling merchandise or products and services from a blog, all the way through to affiliate programs or showcasing advertising for other businesses within your blog, or by offering a selection of premium content with a subscription fee. There are many different things that professional bloggers do to earn revenue.

Working With Other Professionals

As you grow your blog, it will be essential that you keep your current workload, or even increase it. The way to do this is to get the right professionals on board, and as your business grows, it can be very difficult for you to keep track of everything as you were once able to. So in this respect, it is best to start hiring professionals like accountants or financial advisors to look after your finances and administration. Going from working by yourself where you were looking after everything, to working with other professionals can take some getting used to, as well as a lot of trust. As a result, there can be some issues that can arise with the questionability of certain clients. And while it may be unpleasant to go down the route of a professional negligence legal claim due to a fraudulent accountant, you need to make sure that you have done the legwork in the first instance, and have found someone reputable and trustworthy. The same applies when working with other bloggers and marketing companies, but the best way to source out people you can trust is to get the opinion of your contemporaries, or even your competitors.

Keeping The Content True

The one thing that can happen with a blog that takes off is that the content can veer off course, and end up being a million miles away from the original source material. A lot of bloggers try to get their content out to as many people as possible and therefore increase their revenue by the amount of traffic that website gets. But the way many bloggers do this is by attempting a one-size-fits-all approach to their content. This means having a website that has a million different topics, but instead the best way to have a loyal following and build on that is to be single-minded in what your content is about. And if you, as a blogger, started out on one niche subject, it’s best to stick to this. You wouldn’t see a website specializing in acid jazz expanding their horizons into cricket, would you? This is an extreme example, but the point remains that you should stay true to your source material rather than your blog trying to cater for everyone.

A blog can turn into a fully-fledged business if you have the right attitude and make sure you have the right things in place. It can be a very lucrative moneymaker if you approach it the right way.

 

1 Comment

  1. September 23, 2017 / 11:15 pm

    There no limits to how many products you can upload into Shopify, but do note that they do have storage limits (which limits things such as how many images you can upload, for instance). As of today, you get 1GB of file storage space for the Basic plan, 5GB for Professional Plan, and unlimited file storage for the Unlimited Plan.

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