Kawaii style characters are often aimed to attract younger children or the young-at-heart adults. However, this design really is for absolutely everyone!
An awesome character design should make people want to stop and share what they’ve just seen. Graphic brands like TokiDoki, Kidrobot and Momiji have successfully are great examples of beautiful character design which boosts the popularity of cute character art across all types of markets.
So how do you incorporate kawaii style into your character designs.
1. Distinct silhouette.
Kawaii characters are minimalistic so it’s all the more important to distinguish them using interesting shapes. It’s best to give your characters a distinguishable outline so you can recognise them even by just their silhouette.
2. Bigger heads.
Kawaii heads are often larger than the rest of the body. The easy way of making some appear cuter is to shrink the body or enlarge the head. This leaves more room for all the important facial features. A great example of this would be anything by TokiDoki, particularly their Unicornos.
3. Avoid perfect circles.
There are some far more interesting shapes that can be used instead of a boring circle. Using a perfect circle as a base for the face is done everywhere and the result is fairly predictable and unexciting. Whenever the need for a circle arrises, play around with the shape a little and make it more fun and interesting.
4. Try to think of something unique.
Use the common tropes of kawaii style sparingly, and try to come up with something unique. Kawaii style art can be of many different types of things which can make it difficult to be original but it is doable. Instead of trying to imitate what already exists, use your personal knowledge and interests to create something new. You can draw your favourite foods, places, memories or people.
5. Stay inspired.
The more you surround yourself with kawaii art, the easier it will be for you to come up with your own niche and style. You can find plenty of inspiration on websites such as Pinterest, We Heart It and Tumblr.
How do you create your perfect kawaii characters?